TYPE
CLIENT
Timeline
3 WEEKS
Services
MIXED REALITY
Challenge
Samsung Thailand approached us to create a viral teaser video for their "Galaxy AI is here" campaign. The challenge was to creatively announce the new AI software update using an airport arrival sign to symbolize its arrival. The video needed to feature a giant phone parachuting from an airplane and landing in front of the camera, blending reality and animation seamlessly.
Goal
Our objective was to produce a visually stunning video that would capture viewers' attention and clearly communicate the launch of Samsung's AI update. By incorporating the airport arrival sign and the dramatic phone parachuting scene, we aimed to create an engaging narrative that would drive engagement, shares, and discussions about the new AI features.
Result
The final video was an impressive and engaging piece that successfully conveyed the AI update's arrival. The seamless blend of animation and real-world imagery, particularly the phone parachuting sequence, captivated viewers. The video quickly went viral, generating significant buzz and increasing awareness of the AI update, reinforcing Samsung's innovative image.