In this R&D project, we challenged ourselves to create a brand from scratch, aiming to enhance our skills in brand identity. Our goal was to establish a brand that's both fun and contemporary, featuring lively and bright colors while also exuding a cozy, relaxing vibe that aligns with the essence of our 'Sleep & Relaxtion Gummies' product. We wanted our brand to be eye-catching and visually appealing, drawing people in and making an instant connection via social channels.