TYPE
CLIENT
Timeline
3 WEEKS
Services
3D BILLBOARD
Challenge
Hoegaarden tasked us with creating a visually stunning 3D billboard for Emsphere's LED display. We needed to incorporate a 3D Hoegaarden logo and blooming flowers, all while conveying the "Feels like the weekend" concept. The challenge was to design an engaging, high-impact visual that worked seamlessly with the LED screen.
Goal
Our goal was to evoke the serene and uplifting atmosphere of a weekend, aligning with Hoegaarden's refreshing brand image. We aimed to blend the 3D logo with blooming flowers, creating a captivating visual metaphor for the rejuvenating experience of enjoying a Hoegaarden beer, and ensuring the advertisement was both memorable and engaging.
Result
The final 3D billboard was a resounding success, capturing attention with its vibrant and dynamic visuals. The blooming flowers and 3D logo perfectly embodied the "Feels like the weekend" theme, significantly increasing brand visibility and engagement. Viewers connected with the emotional tone, reinforcing Hoegaarden's image as the perfect weekend companion.