TYPE
CLIENT
Timeline
2 Weeks
Services
PRODUCT ANIMATION
Challenge
As an offset printing factory, our client was facing challenges in producing modern content that resonated with the younger generation whilst still maintaining a sense of quality and professionalism.
Goal
Our objective was to produce a 3D animation depicting the printing factory in operation but also adding more character to the brand, through creating a brand mascot. This was so new and existing customers could have something to associate with the brand and the care they put into conducting their business.
Result
4BY4STUDIOS created a unique concept that not only showcased the printing factory's expertise but also incorporated elements that would resonate with the younger audience. The origami rabbit has become a recognisable symbol that sets the brand apart from competitors. This character can now be seen across their social media platforms, as well as on their business cards. Through our innovative 3D animation, we helped revamp GiftWrabbit's brand identity, increasing the appeal amongst the new generation while still maintaining their commitment to professionalism and quality.